DECRYPTION – In mass distribution, which has helped to democratize organic, sales fell by 3.9% in 2021. Specialty stores are not spared.
Trees don’t soar to the sky…even when they’re organic. For years, distributors have supported the extraordinary growth of organic in France. The sector was accustomed to records and double-digit growth. Today, the same actors must manage the decline. Last year, sales of organic products fell by 1.34% according to the Agence bio, responsible for promoting organic farming. A first since the organization published statistics.
Not all sales channels are experiencing the same lack of love. “Organic has the particularity of being sold in a wide variety of circuits”, underlines the Organic Agency. Supermarkets provide 70% of their food to the French, but only 50% organic. Direct sales at the farm and artisan and merchant shops represent 18% of sales. They continue to do well. Their turnover increased by 5.8% and 7.9% respectively in 2021.
But there is…