On Twitter, WME Sports, the sports branch of the American agency WME, a subsidiary of Endeavor, announced an agreement with Kylian Mbappé to launch a production company called Zebra Valley. According to The Hollywood Reporter, she will be based in Los Angeles and aim to create content around sports, music, culture, technology and video games.
These creations, scripted or not, will aim “to help young people find their way”. The American media specifies that Zebra Valley “will seek to generate dialogue between global communities by telling universal stories”. With this in mind, WME Sports “will target brands and platforms looking to deepen their engagement with consumers with a focus on cross-platform content in a diverse and multicultural world”.